Business coaching for ambitious founders

Build a better business.
Become a better leader.

Clear thinking, honest challenge, and practical tools to help you move from busy founder to confident business leader.

Explore the latest thinking

Trusted thinking for leaders building what matters

£180mBusiness scale
achieved
£30mProfitability
delivered
2Published books
on growth

Fresh thinking

Your most-read
ideas on LinkedIn.

Roy's 20 best-performing LinkedIn posts, ranked by impressions. Practical thinking on leadership, growth, risk, people and better decisions.

01

What six Prime Ministers teach us about leadership continuity

Strategy, culture, trust and major change all take time. What happens when leaders are never given enough of it?

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02

Never stop before the finish line

A horse that nearly lost after slowing down offers a sharp lesson about complacency, focus and competitors quietly catching up.

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03

Great coaches create belief

Winning is not always about talent. The best leaders uncover strengths and help underestimated people see what they can become.

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04

The danger of believing you have everyone worked out

Ted Lasso’s darts scene shows why great leaders stay curious about colleagues, customers, suppliers and competitors.

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05

A new sign cannot fix a flawed business

The TGJones rebrand is a reminder that changing the name does not solve weak positioning, tired stores or an unclear proposition.

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06

Leadership is helping people become more

A lesson from Ted Lasso and Pep Guardiola about developing the whole person—not simply extracting more performance.

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07

Major failures often begin with something small

A battery fire offers a vivid warning about the overlooked vulnerabilities quietly sitting inside every organisation.

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08

The tomorrow you feared has arrived

Sir Anthony Hopkins’ story carries a powerful message for leaders facing pressure, doubt and difficult days.

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09

Can the blind lead the blind?

The Two Ronnies reveal a serious business truth: when the diagnosis is wrong, the strategy and priorities will be wrong too.

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10

Design the service around the individual

A Dutch nursing home’s simple idea shows what happens when we ask what would make the greatest difference to this person.

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11

Everything looks stable—until suddenly it isn’t

The Tacoma Narrows Bridge collapse shows why leaders must notice weak signals before organisational structures fail.

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12

Four candles or fork handles?

Comic misunderstanding becomes a leadership lesson about shared language, clear strategy and aligned definitions of success.

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13

Trust takes years to build and seconds to lose

Leaders are not undone by every mistake, but by answers that stop feeling believable once doubt enters the room.

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14

Timing is part of the performance

Tommy Cooper demonstrates that people respond not only to what you do, but to how you take them on the journey.

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15

Do not judge a person by one interaction

A quiet moment at a petrol station reminds leaders that appreciation is not always visible—and kindness still matters.

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16

Pressure reveals the team you built

Big matches—and difficult business moments—are decided by discipline, adaptability, trust and calm decisions.

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17

What if the greatest threat is inside the organisation?

The Big Short poses a hard question: can a leader test their conviction when new evidence threatens the plan?

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18

Tropicana spent $35 million making itself invisible

A costly rebrand shows why leaders should protect what customers recognise instead of confusing new with better.

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19

Stop trying to build a better caterpillar

Real transformation may require leaders to release yesterday’s successful form and build something genuinely different.

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20

Prepare for success before it happens

The most memorable brands are ready to turn a moment into momentum instead of waiting for complete certainty.

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The approach

Less noise.
More momentum.

Coaching creates the space to step out of the day-to-day, see your business clearly, and make the decisions you have been avoiding.

Let’s talk
01

Clarity before activity

We identify the decisions that matter, so your energy goes where it creates real momentum.

02

Progress you can see

Each conversation ends with a practical next move—not a page of theory or vague motivation.

03

A business that fits

Growth should support your life and values. We build the company you actually want to lead.

You do not need more advice.
You need the right questions.

Meet Roy Newey

With a proven track record of scaling businesses from £10m to £180m and growing profitability from £1m to £30m, Roy brings first-hand experience to his coaching and mentorship at Roy Newey Growth Partnership. Specialising in new business development, he has led teams to international success and secured high-value growth across multiple sectors.

Roy is the author of Ready, Set, Grow!, which shares his actionable growth system with business leaders worldwide. His second book, Avoiding the Curse of the Undead, uses the analogy of a train to explore how businesses can re-engage team members who were once high performers but have fallen by the wayside.

His mission is to provide the strategic guidance, challenge, and support companies need to break through barriers, navigate growth with confidence, and achieve sustainable success.

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conversation

Ideas in practice

Three moves that
create real growth.

Drawn from Roy's work with founders, family firms, leadership teams and businesses expanding into new markets.

01

Set a goal bold enough to improve the system

A stretching target is useful even before it is reached. It puts pressure on the sales process, exposes bottlenecks and shows where the team needs better tools, skills or support. The lesson is not to chase a number at any cost; it is to use ambition as a diagnostic. Keep the original target as the floor, study what the bolder goal reveals, and fix the system so higher performance becomes repeatable.

Start here: choose one growth target that feels slightly uncomfortable, then identify the three constraints most likely to stop you reaching it.

02

Turn clarity into shared accountability

Growth stalls when the founder carries every decision and the team waits for direction. A clear vision only becomes valuable when people know what they own, what good performance looks like and when progress will be reviewed. Give leaders genuine responsibility, agree a small number of measurable priorities, and create a steady rhythm of honest conversations. Accountability should create confidence and momentum, not fear.

Start here: ask each leader to name the outcome they own for the next 90 days and the measure that will show whether it is moving.

03

Professionalise the business without losing its heart

Moving from a founder-led or family-run company to a scalable organisation does not mean becoming corporate. It means adding the structure that protects good judgment: a five-year direction, clearer roles, disciplined sales and stronger leadership capacity. The same principle applies to international growth—test assumptions early, learn the market and avoid expensive shortcuts. Better structure should make the business more valuable and its culture more resilient.

Start here: identify one decision, process or relationship that still depends on unwritten knowledge, and turn it into a clear, teachable way of working.

Working with Roy

Honest words.
Real experience.

Business leaders describe the challenge, confidence and practical support that come from working with Roy as a coach.

011:44

Challenge that moves you forward

Matt Devenish and Tom Hulbert on honest challenge, accountability and the momentum Roy creates.

021:22

Confidence to lead and grow

Steve Knight and Matt Devenish describe stronger leadership, personal growth and support that continues beyond the engagement.

031:27

Experience, insight and support

Practical experience, memorable stories and straight-talking guidance that leaders can use immediately.

Ready for an honest conversation about what could move your business forward?

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Leadership conversations

Space to think.
Room to lead.

St George's House
Windsor Castle

Step away from the noise of daily business and make space for the conversations that shape better leadership.

Roy's Leadership Conversations at St George's House bring leaders together in the remarkable setting of Windsor Castle for thoughtful, high-trust dialogue. They create the time and space to listen deeply, test assumptions, explore difficult questions and return to work with renewed clarity.

01

Reflect honestly on the leadership challenges that matter most.

02

Learn through diverse perspectives, thoughtful questions and shared experience.

03

Turn fresh insight into practical resolve for the road ahead.

Would you like to learn more about forthcoming Leadership Conversations?

Email Roy for details

Books by Roy

Practical ideas for
lasting growth.

Ready, Set, Grow!

A hands-on system for business leaders who want to turn ambition into controlled, repeatable growth. Roy distils the lessons of scaling companies into a practical framework for setting direction, winning the right opportunities, aligning teams, and creating momentum—helping leaders move beyond good intentions and build a business equipped to grow sustainably.

Avoiding the Curse of the Undead

Using a train as a memorable analogy for the business journey, this book tackles the costly challenge of once-strong performers who have lost momentum. It helps leaders recognise why capable people fall by the wayside, address underperformance with clarity, and rebuild a committed team in which every person contributes to the destination.

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